Our vision is affordable custom quality furniture for everyone

At Reforest Design, we specialize in crafting made-to-order sustainable bamboo furniture with an unwavering commitment to quality. Our mission is to safeguard forests, eliminate global furniture waste, and provide affordable solutions. Experience furniture with a purpose – beautifully crafted, sustainable, and tailored to your needs.

Read our full Benefit Statement 

Our Story

At Reforest, our journey began with a daily encounter with the troubling sight of furniture waste scattered across the city, a reflection of the prevailing fast furniture culture. Motivated by a desire to counteract this culture, where furniture has a lifespan of only 7-20 years, contributing to countless environmental issues, Ewelina established a small workshop in a single-car garage. Here, Ewelina envisioned making quality and customizable furniture accessible to all, challenging the norm where such options are typically reserved for the top 4% of the market. In the confines of this small garage, with a growing team of five, we embarked on a journey of innovation, forced by space constraints to devise new ideas. Over the years, we not only achieved high efficiency but also surpassed industry standards by 30%, delivering our initial 500 orders entirely through manual manufacturing. Building on this success, we are now in the process of translating our effective practices into a scalable automated hub, roughly the size of a McDonald's. Our overarching mission is clear — to eradicate furniture waste and champion equal opportunity through our sustainable circular economy model.

Design

Each design we craft revolves around a meticulous focus on comfort, quality, longevity, ease of repair, creative expression, production ethics, and environmental preservation. These foundational principles guide the creation of our furniture, leading to designs that continuously evolve and improve with each year of acquired wisdom. While drawing inspiration from Japanese and Mid-Century design, our aesthetic serves as a backdrop to the fundamental essence of our work—understanding and addressing the needs of the human body. Acknowledging the physical and utilitarian aspects of our bodies, we embark on a journey that begins with prioritizing well-being. Our distinctive LOW collection is a testament to our commitment, seamlessly blending utility with innovative approaches to low seating positions. This collection encourages the body to stretch, build muscle, and improve posture, unveiling new dimensions of comfort and health.

Production

Currently, our manufacturing operates in small-scale batches to maximize efficiency within our existing workspace. Our future goal is to transition to a single-order, on-demand production system. Every design undergoes a precise process, starting with cuts made using our in-house CNC machine. Our skilled artisans then apply hand-finishing techniques, including routing, drilling, sanding, and oiling. To ensure accuracy in our craftsmanship, we employ carefully crafted templates and jigs.

Our Team

  • Ewelina studied at OCAD University with a major in Environmental Design and minor in Furniture Design. She has 12 years experience working with furniture production. Her goal is to continue working towards the vision for sustainable furniture through on-demand production, automation and a circular economy.

  • Peter has been a cabinet-maker for 16 years and worked directly with on-demand production. Peter's expertise helps us develop a unique model for Reforest's on-demand furniture manufacturing. Peter is a CNC wizard and with his spare time is eager to develop new design ideas.

  • Gina is an executive business manager, product manager and data scientist with 8 years of C-suite level experience in technology. She has grown a B2B SaaS marketplace and BI ecosystem from conception to commercialization, managing multiple departments to achieve rapid growth. With a strong scientific background, she is skilled and passionate about deriving insights from big data to drive success.

  • Colleen loves working with her hands! Her energy spent exploring nature with children, practicing jiu jitsu and ocean swimming year round is hand-sanded into each furniture piece.

  • David is a recent McGill grad with a passion for out of the box problem solving and diving into the details of whatever he's working on. He loves garage sales, thrifting, and collecting materials for future projects with a purpose that doesn't always reveal itself right away...

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