We are currently seeking funding to begin Stage 1 of our 'Sustainable Design Business Model'.
A note to Investors,
Training the Vision
March 23, 2020
THE START TO A SUSTAINABLE BUSINESS
A SEED WITHOUT WATER HOLDS A
PLAN FOR LIFE
By Ewelina Pankowska
Seeing balanced led me to see sustainably. Sustainability never crossed my mind until after I left University, but the tools I was introduced to while studying were necessary to train my eyes to see the world in balance. Even though the tools were designed for learning specific subjects, overall their approach taught me a skill that went unnoticed - they taught me to time-travel. History of architecture, history of furniture, history of art, history of products, history of this, history of that, create future architecture, create future furniture, create future art, create future products, create future this, create future that. All day everyday my mind was going into the past to learn and into the future to create. And because my program was based on physical design, over time, I became really good at time-traveling the physical world. Although there are so many emotional constructs that drive design of the physical, especially through aesthetics, my program taught me balance through design for the physical needs of humans.
My balanced vision helped me see furniture as it is today - this was not part of the curriculum. On city streets, most people walk around broken beaten chairs they see as garbage, but I would stop to inspect its injuries, picture its life story, and wonder where it would go next. Furniture garbage inspired me, it was littered everywhere on city streets, but no one would talk about it, not even my design program. There is 9.8 million tones of furniture waste created every year, shouldn't the statistics of furniture waste be taught in 'history of furniture' books? Our history is literally littered at our feet. Can anyone else see this? Shouldn't the effects of each individuals waste be common knowledge? What really happens to furniture garbage? What happens to all garbage? Are there any solutions to these problems? My questions didn't stop there and only expanded with curiosity.
For the first time, "create for the future" had real meaning and I realized that all my current furniture was designed for the 'present'. It was designed for the same end result as furniture of the past; aside from aesthetics, nothing changed. I finally understood that creating for the future meant first envisioning what I want the future to look like. My picture of the future was still very blurry at this point in time, but I knew one thing for sure, my vision of the future had no furniture waste.
I practiced time-travelling with every material, process, and need through each furniture endeavour. I travelled to the past and learned stories of seeds and elements, their ability to transform into usable resources, and their capacity to shape humanity's observable reality. I travelled to the future through statistical knowledge and learned that I could see a clear picture of potential outcomes for Earth, and that these projections show a world far from the beauty I see in my mind. Ultimately, my focus on human needs led me to see the needs of Earth and Business too. This is where I saw 'Sustainability' for the first time, and when I started to 'see' sustainably.
I now design by learning from mistakes of the past, envisioning the world of the future, and meeting the needs of the present. I use sustainable sight to look at a physical object with depth and across time, and by doing this enough, I see that everything in the end proves to be connected.
Although I do not have the funds, I have a formula, a seed, a vision, that could transform our physical world into a balanced sustainable reality. This seed holds a plan for what is beautiful, because beauty is all I see in our future. I know now that sustainability is complicated, but it is necessary for our survival and therefore, it is important that we learn about it, and learn to act responsibly. I have gathered all the sustainable proteins of information to build my seed, but there is so much out there I can not find, and so much that humanity does not know. Instead of tip-toeing around the term 'sustainability', 'green', 'earth-friendly', 'eco-friendly', maybe we need to sit down and fully understand its complexity, especially in the physical design of our reality.
Sustainability is the magic that will save Earth and Humanity, and we all have it, we just have to learn how to use it.
"This 'Vision' goes beyond Reforest Design. Reforest Design is just one of the many puzzle pieces that is essential in the creation of the bigger picture."
Design Industry Ecosystem: Business Elements to Life on Earth
SEE DETAILS BELOW DIAGRAM
SEE DIAGRAM ABOVE
The Sustainable Design Business Model
"Any design-related business, big or small, could apply this model."
- Design-related Business: This model could be applied to any design-related business. This means any business directly designing (creating) physical materials or products (e.g. furniture), and any business distributing physical materials or products (e.g. retail store).
- Restorative Action: Restorative actions are the solutions to global concerns that have been proven to require immediate attention to ensure the survival of humanity. Restorative actions change with the needs of earth and people; they are the medicine to the harm we are faced with. Currently, some restorative actions include: carbon-free for global warming+, wood-free for global warming & wildlife+, plastic-free for ocean life & oxygen+, quarantine for pandemic control etc.
- Ideally, all restorative actions related to the business need to be applied immediately. However, applying restorative actions means making changes to existing business structures, and this takes time. New businesses have an advantage of building restorative actions directly into their model.
- Conscious Leadership: Conscious leadership is grounded in sustainable values. With awareness comes the realization that Earth is our only life support system, and it is being damaged. All decisions need to be made with the environment, people and economy in mind, equally.
- Regenerative Resources: Regenerative Resources are the result of sustainable agriculture, mining, water systems, and air filtration. These resources are reflected by a process that takes into consideration all environmental, social and economic factors. This means researching and tracking every step from seed/element to the end result (waste).
- Regenerative resources minimize environmental impact through systems that replenish at minimum what is taken (e.g. deforestation and tree planting), systems that conserve and rehabilitate (e.g. soil building in permaculture), systems that operate in locations of least disturbance to nature (e.g. isolated mining operations), and many others. Sustainable systems designed to reduce environmental impact are successful however, usually only at a small scale. Social and economic factors prevent them from global application. By asking questions, and learning about the whole story of the seed/element, we could begin to support industry with sustainable systems in place.
- Regenerative resources includes a balance in the people doing the work. Labour is a tool, and this tool also needs to have sustainable systems in place. This means offering fair wages, standard work hours (american), education (if possible), and health care. It also means not taking advantage of a person from any country for the benefit of profit, and value all people equally.
- Value Aligned Connections: Value aligned connections share, above all, a vision of a thriving sustainable world. Every business (connection) has values, whether they acknowledge them or not. By seeking to learn about the values of all suppliers and services for a business, we could learn to make better connections. Supporting businesses that share our vision helps us achieve our vision. The network of value aligned connections grows stronger with more connections.
- These connections go beyond business, they reflect in the end-user. If there is a consumer audience that shares your values, they also become part of your network.
- If each one of your connections shares your values, from start to end of your business chain, then you could truly call your business sustainable. Keep in mind, your research will never end, as new, even more sustainable options become available. This continuous learning is a part of sustainability.
- Regenerative Design: Through creativity, we have the power to shape the physical world. Regenerative design uses processes that restore, renew or revitalize materials used. The zero-waste design process is often used as a starting point. This creative process looks at the life and use of material from resource manufacturing waste, to production waste, to end user waste. By seeing the whole chain of waste events, the creator could alter designs to eliminate waste, put it back into circulation (recycling), or renew the waste (use again for production). Zero-waste design is essential as waste it is a key factor damaging Earth.
Regenerative design is built on the idea that humans and the built environment exist within natural systems, and should therefore co-evolve with the natural environment. By understanding the relationships we currently have with nature, we could create systems that are symbiotic. This further extends to the relationships people (as a natural system) have with the physical built world.
- Recycling and Trade: The recycling process goes beyond recycling bins at home, it includes the systems that execute processing and distribution. Products need to be designed for the processes of recycling that are available, and working. Currently, many of them are a great mystery; there is a lot of research needed. Users should be confident in recycling and know what is possible within their local area, and designers should be able to guide users to appropriate recycling stations. If a designer can not guide a user to a recycling station, they should be responsible for the products return, or find alternatives like local drop off stations for collection. Nothing should ever end up in the landfill.
- Trading is an alternative to recycling. Products could be exchanged directly between users, or through institutions and services that offer a platform for the exchange. The exchange could be product for product, product for profit (second-hand), or product for service. Trading keeps products in circulation so they do not end up in the landfill.
"Going beyond the Design Industry. The Sustainable Design Business Model is an essential part of the process, but will have very little impact without all the stages and components."
A LITTLE WATER, KNOWLEDGE AND NUTRITION
Execution Stage 1: Building the soil
- The 'Sustainable Design Business Model' needs support to speed up the process and resonate impact. There are currently many small scale businesses who are already applying the sustainable design model, and many who are in the 'illusion' that they are. Combined, they reflect action and progress. However, progress towards sustainability is 'green-washed' by both media and uneducated businesses/people. In actuality, the action taken so far has not made an impact on the needs of Earth, and in turn, the needs of humanity; climate change is not seen as an emergency. The governments will not provide the support to advance knowledge in sustainability and discover truths; this endeavour has to be privately funded.
Research is priority. Knowledge and information of systems that build the physical world today is the only tool that could help us make conscious decisions for the future. The wisdom uncovered from the larger picture (climate change), and scientific details of the systems at work (e.g. for resources), need to be available to the public to ease the decision making process towards sustainability. This means learning about each process from seed/element to waste.
This research includes the true definition of 'sustainability', which is currently lost in all its complexity. A clear definition will help businesses and consumers make the appropriate decisions.
'Sustainable Certifications' are designed from the findings of the research team. The Sustainable Certification includes a scale (e.g. 1-12) to display effort and encourage businesses, especially as they transition towards sustainability.
The Sustainable Certification can not be used or presented with existing certification programs, unless they are approved. This is because many existing certifications, although they have good intentions, do not meet our sustainable standards.
This Sustainable Certification will trump most certifications in the industry. For example, the FSC certification (for wood) does not comply within Sustainable Certification standards. The Sustainable Certification includes wood, but measures it differently by comparing it with other resources available on Earth. It does not compare wood to wood, but wood to other resources of similar application.
The Sustainable Certification looks at the larger picture, which makes it truly sustainable.
Platform for Sustainable Links
'Sustainable Link' is an online platform dedicated to connecting sustainable businesses, consumers and educators. It is structured around sustainable research and the Sustainable Certification program. The platform offers sustainable research, forums for discussion, global links (connections), and a marketplace.
The marketplace strictly features businesses with the Sustainable Certification, and offers a transparent breakdown of their rating.
Users earn 'Links' through their purchases (higher rated item is worth more links), and through the education programs (short & long) available on the website; link for knowledge & wisdom. These links could be used towards more education or the purchase of products from the website.
Businesses earn 'Links' by connecting with sustainable suppliers. Suppliers with a higher sustainable rating offer more links, and could increase the overall business rating.
Everything on the platform is public. Each user agrees to have their link score displayed in the 'hall of fame'. The 'overall collected total' and 'balance' will be displayed. Along the score board, there will be incentives to encourage the collection of sustainable links. People are competitive, need goals and love fame. On this platform, anyone could become famous.
This is just the very basic concept. There is so much more.
NEW IDEAS FOR A NEW WORLD
Execution Stage 2: Creating the Seed
This stage requires the most creativity and imagination. It presents the need to let go of past historical and cultural shaping and witness the world entirely in the present without attachment. The world becomes a playground with unlimited skills and tools that could help reach a sustainable goal. Creativity could find and string all the necessary pieces into a beautiful sustainable molecule to make up a sustainable seed. The following three fields of focus are the basic structures that make up the sustainable seed. With one missing, it will not exist.
Sustainable Product Design
Sustainable designs will be created using the 'Regenerative Design' model and knowledge from the research team. They will incorporate todays available technology and visions of future technology. As such, all initial designs will be made for CNC or 3D printing production. These universal production tools eliminate the need for most customized task specific machines. Their flexibility and global availability will aid in the ease of expansion. And although the machines and compatible programs will change over the centuries, the maneuvering concepts will remain the same, and will improve with time.
Each design will have a code that could be used for production hundreds, even thousands of years from now. The materials might change over time, but the designs could always be reproduced. This will ensure that there is absolutely no waste. Old eclectic designs (with various replaced parts) could go to people less fortunate. With time, they too could purchase improved parts and work their way up to an aesthetic they desire. It's a little bit like Lego!
This is a reflection and continuation of Reforest Design principles. A name change may be necessary to shape expanded view.
Sustainable Economics Design
The biggest challenge is to create a sustainable economy that could also integrate into the current toxic money driven economy. Using knowledge from the research team, a formula for success will be determined.
This model will heavily depend on the elimination of unnecessary money exchange. It will also be designed with humanity's purpose for wisdom and knowledge.
These goals are achieved by acknowledging existing systems and learning alternative ways to use them, not creating new ones (commune). This is the only way to become successful with integration, achieve global acceptance, and offer integration tools for existing businesses.
This vision begins with the simple concept of a work-trade model, and expands to a large scale, complex, modern work-trade structure with 'Real Estate' as the driver.
Sustainable Education Design
Humans find purpose in 2 ways. They find it by raising kids, and they find it through knowledge and wisdom (KAW).
Purpose through KAW is found in learning, creating, or productivity.
Currently there is a very small percentage of people doing work that gives them true purpose. It is often masked and replaced with 'money' or 'bills'. The monetary system currently at work has reached its peak, and is now inhibiting the necessary expansion of KAW. Depression, anxiety and fear amongst other debilitating emotions are strongly expressed within our advanced western society. Our chemistry speaks our needs, and they are not being met.
Education holds the powerful ability to transform a mind, encourage growth, and offer self expression. With technology moving forward, many jobs will be replaced by machines; this is the perfect opportunity for a new education model, based on a cell, that could offer limitless growth.
A LOT OF WATER AND TEAMWORK
Execution Stage 3: Growing Roots
This stage takes all the research and planning and turns it into action. The sustainable economics application brings a little more complexity to team building, and requires a lot of funding to start, but a profitable return is met in a very short window of time (4-5 years). This return continues to give indefinitely, and allows funding to build for additional planned projects.
Sustainable Product Manufacturing
Sustainable Economics Application
Sustainable Education Practice
Contact Ewelina to learn more. 778 533 8423 . email@example.com
FIRST 4 LEAVES OF SUPPORT
Execution Stage 4: Sprouting
The main roots (manufacturing, economics, education) can not function or grow without the supporting structures seen below. Many businesses tend to outsource vital lifelines (seen below) because they lack the expertise and structure. If these leaves are an essential part of operations, why not do them in-house and design them to work better than the competitions? I see it as an opportunity to become the leading experts in 'sustainable leaves' through pure exercise of systems within the business. These services will open to the public and set 'new standards' backed by our research and certification programs.
Contact Ewelina to learn more. 778 533 8423 . firstname.lastname@example.org
BIG LEAVES, NEW LEAVES, NEW BRANCHES
Execution Stage 5: Sustained Growth
Once all essential leaves (directly needed to support our roots) are sustained and growing, new leaves and branches will have the support to grow (water etc). This means that sustainability could extend it's branches and leaves into almost every field existing today. This business model is the first with NO SCALING END. This business model has no limits, is fuelled by transparency, and can help save humanity from extinction.
This information is just the tip of the iceberg. If you have any questions or would like to learn more, please get in touch.
Ewelina E. Pankowska
778 533 8423